Cíl kurzu Získat základní teoretickou i praktickou znalost a orientaci v problematice marketingové komunikace. Popis kurzu : * úvod do marketingové komunikace * marketingové nástroje komunikačního mixu * etické aspekty * plánování kampaní Osnova kurzu Osnova Základy marketingové komunikace Základy marketingové komunikace Probíraná problematika: Úvod do marketingové komunikace: teoretická východiska marketingové komunikace souvislost marketingové komunikace s ostatními nástroji marketingového mixu cíle a strategie marketingové komunikace Marketingové nástroje komunikačního mixu a jejich základní charakteristika a vhodnost využití Reklama, podpora prodeje a přímý marketing v kontextu komunikačního mixu Public relations, osobní prodej a sponzoring v kontextu komunikačního mixu Internetová a on-line marketingová komunikace, virální marketing Guerilla marketing Buzz marketing Etické aspekty v marketingové komunikaci (legi ...

Study points for the exam RHCSA exam candidates should be able to accomplish the tasks below without assistance. These have been grouped into several categories. Understand and use essential tools Access a shell prompt and issue commands with correct syntax Use input-output redirection (>, >>, |, 2>, etc.) Use grep and regular expressions to analyze text Access remote systems using ssh Log in and switch users in multiuser targets Archive, compress, unpack, and uncompress files using tar, star, gzip, and bzip2 Create and edit text files Create, delete, copy, and move files and directories Create hard and soft links List, set, and change standard ugo wx permissions Locate, read, and use system documentation including man, info, and files in - usr - share - doc Note: Red Hat may use applications during the exam that are not included in Red Hat Enterprise Linux for the purpose of evaluating candidate s abilities to meet thi * Experienced Red Hat Enterprise Linux system administrators seeking validation of their skills Students who have attended Red Hat System Administration I and II and are on the path to ea> RHCSA certification Experienced Linux system administrators who require a certification either by their organization or based on a mandate (DOD 8570 directive) IT professionals who are on the path to ea> RHCE certification An RHCE who is noncurrent or who is about to become noncurrent and wants to recertify as an RHCE Study points for the exam RHCSA exam candidates should be able to accomplish the tasks below without assistance. These have been grouped into several categories. Understand and use essential tools Access a shell prompt and issue commands with correct syntax Use input-output redirection (>, >>, |, 2>, etc.) Use grep and regular expressions to analyze text Access remote systems using ssh Log in and switch users in multiuser targets Archive, compress, unpack, and uncompress files using tar, star, gzip, and bzip2 Create and edit text files Create, delete, copy, and move files and directories Create hard and soft links List, set, and change standard ugo wx permissions Locate, read, and use system documentation including man, info, and files in - usr - share - doc Note: Red Hat may use applications during the exam that are not included in Red Hat Enterprise Linux for the purpose of evaluating candidate s abilities to meet this objective. Operate running systems Boot, reboot, and shut down a system normally Boot systems into different targets manually Interrupt the boot process in order to gain access to a system Identify CPU - memory intensive processes, adjust process priority with renice, and kill processes Locate and interpret system log files and journals Access a virtual machine s console Start and stop virtual machines Start, stop, and check the status of network services Securely transfer files between systems Configure local storage List, create, delete partitions on MBR and GPT disks Create and remove physical volumes, assign physical volumes to volume groups, and create and delete logical volumes Configure systems to mount file systems at boot by Universally Unique ID (UUID) or label Add new partitions and logical volumes, and swap to a system non-destructively Create and configure file systems Create, mount, unmount, and use vfat, ext4, and xfs file systems Mount and unmount CIFS and NFS network file systems Extend existing logical volumes Create and configure set-GID directories for collaboration Create and manage Access Control Lists (ACLs) Diagnose and correct file permission problems Deploy, configure, and maintain systems Configure networking and hostname resolutio ...

U účastníků tohoto kurzu se předpokládají již pokročilé znalosti, a to nejlépe na úrovni stanovené obsahem kurzů RH135 či RH200. Cílem tréninku je rozvinout jejich znalosti a povýšit je až na úroveň Red Hat Certified Engineer (RHCE). Kurz se podrobněji se věnuje procesu instalace, konfigurace, řízení a zabezpečení zejména síťových služeb včetně DNS, Apache, SMTP a různých typů sdílení dat na síti - od NFS až po CIFS. Zahrnuje také obecnou problematiku bezpečnosti sítí a s ...

Study points for the exam RHCE exam candidates should consult the RHCSA exam objectives and be capable of RHCSA-level tasks, as some of these skills may be required in order to meet RHCE exam objectives. Red Hat reserves the right to add, modify, and remove objectives. Such changes will be made public in advance through revisions to this document. RHCE exam candidates should be able to accomplish the following without assistance. These have been grouped into several categories. System configuration and management Use network teaming or bonding to configure aggregated network links between two Red Hat Enterprise Linux systems Configure IPv6 addresses and perform basic IPv6 troubleshooting Route IP traffic and create static routes Use firewalld and associated mechanisms such as rich rules, zones and custom rules, to implement packet filtering and configure network address translation (NAT) Use - proc - sys and sysctl to modify and set kernel runtime para * Experienced Linux IT professionals who currently have RHCSA certification and are interested in earning an RHCE certification Experienced Red Hat Enterprise Linux system administrators seeking validation of their skills Students who have attended the Red Hat System Administration I, II, and III courses or the RHCE Certification lab Experienced Linux system administrators who require a certification either by their organization or based on a mandate (DOD 8570 directive) An RHCE who is noncurrent and has passed the RHCSA exam Study points for the exam RHCE exam candidates should consult the RHCSA exam objectives and be capable of RHCSA-level tasks, as some of these skills may be required in order to meet RHCE exam objectives. Red Hat reserves the right to add, modify, and remove objectives. Such changes will be made public in advance through revisions to this document. RHCE exam candidates should be able to accomplish the following without assistance. These have been grouped into several categories. System configuration and management Use network teaming or bonding to configure aggregated network links between two Red Hat Enterprise Linux systems Configure IPv6 addresses and perform basic IPv6 troubleshooting Route IP traffic and create static routes Use firewalld and associated mechanisms such as rich rules, zones and custom rules, to implement packet filtering and configure network address translation (NAT) Use - proc - sys and sysctl to modify and set kernel runtime parameters Configure a system to authenticate using Kerberos Configure a system as either an iSCSI target or initiator that persistently mounts an iSCSI target Produce and deliver reports on system utilization (processor, memory, disk, and network) Use shell scripting to automate system maintenance tasks Network services Network services are an important subset of the exam objectives. RHCE candidates should be capable of meeting the following objectives for each of the network services listed below: Install the packages needed to provide the service Configure SELinux to support the service Use SELinux port labeling to allow services to use non-standard ports Configure the service to start when the system is booted Configure the service for basic operation Configure host-based and user-based security for the service HTTP - HTTPS Configure a virtual host Configure private directories Deploy a basic CGI application Configure group-managed content Configure TLS security DNS Configure a caching-only name server Troubleshoot DNS client issues NFS Provide network shares to specific clients Provide network shares suitable for group collaboration Use Kerberos to control access to NFS network shares SMB Provid ...

Study points for the exam Although the objective of this exam is to test the ability to use Red Hat Enterprise Virtualization to implement Linux virtual systems, it is not a test of system administration skills. Red Hat does recommend prior Linux systems administration experience. You should be able to perform the following tasks: Install Red Hat Enterprise Virtualization Manager and any dependencies Use Red Hat Enterprise Virtualization Manager to: Create datacenters and clusters Manage hypervisor hosts Configure storage Create Red Hat Enterprise Linux Develop pools and templates Set up Red Hat Enterprise Virtualization Manager users Install and configure a Red Hat Virtualization Hypervisor to support guests and attach to a Red Hat Enterprise Virtualization Manager Import installation media for creating new virtual machines Perform management tasks, such as collecting logs, creating bookmar * System administrators using or planning to use Red Hat Enterprise Virtualization RHCEs interested in pursuing Red Hat Certified Architect (RHCA) Study points for the exam Although the objective of this exam is to test the ability to use Red Hat Enterprise Virtualization to implement Linux virtual systems, it is not a test of system administration skills. Red Hat does recommend prior Linux systems administration experience. You should be able to perform the following tasks: Install Red Hat Enterprise Virtualization Manager and any dependencies Use Red Hat Enterprise Virtualization Manager to: Create datacenters and clusters Manage hypervisor hosts Configure storage Create Red Hat Enterprise Linux Develop pools and templates Set up Red Hat Enterprise Virtualization Manager users Install and configure a Red Hat Virtualization Hypervisor to support guests and attach to a Red Hat Enterprise Virtualization Manager Import installation media for creating new virtual machines Perform management tasks, such as collecting logs, creating bookmarks for specific events, and more As with all Red Hat performance-based exams, configurations must be persistent across reboots. Scores and reporting Official scores for exams come exclusively from Red Hat Certification Central. Red Hat does not authorize examiners or training partners to report results to candidates directly. Scores on the exam are usually reported within 3 U.S. business days. Exam results are reported as section scores. Red Hat does not report performance on individual items, nor will it provide additional information upon request. Prerequisites Experience using Red Hat Enterprise Virtualization Experience using and installing software on Windows Experience using VNC to view remote desktops Read the RHCVA exam objectives for more information on skills requirements. Recommended course RH318 - Red Hat Enterprise Virtualization ...

IT konference Kurzy a certifikace Symantec Endpoint Protection and Encryption Endpoint Protection and Encryption Název Počet dní Cena (bez DPH) Termín Místo Jazyk Symantec Endpoint Protection 14.x: Configure and Protect Počet dní 3 Cena (bez DPH) 1.320 EUR Termín 28. 3. 2022 20. 6. 2022 Místo virtual virt ...

Školení Vám usnadní vstup do profesionální práce se systému Linux provozovaným na serverech. Seznamte se s různými nástroji určenými pro správu a konfiguraci serveru a pro komunikaci mezi operačními systémy Linux a Windows. Školení je zaměřeno prakticky, budete pracovat na distribuci Ubuntu 10.04 server – distribuci Ubuntu s textovou konzolí, která je pro práci serveru dostačující a neodčerpávají se tak zbytečně systémové prostředky na vykreslování grafiky na místo provozu aplikací pro klienty. ...

I. Problematické oblasti, nejčastější chyby a omyly * Stanovení obratu pro registraci plátce – co se zahrnuje, co ne * Registrace identifikované osoby – pořízení zboží z JČS, přijetí služby, poskytnutí služby * Stanovení místa plnění při poskytnutí služby – základní pravidlo, uvedení v daňovém přiznání * Poskytnutí služby vztahující se k nemovité v ...

Kurz je určen všem, kteří začínají s obchodní činností a přicházejí do kontaktu s klientem. Vy jste jedineční. Na světě žije více než 6 miliard lidí a každý je jiný. Buďte hravý a budujte si svou image. Obsah kurzu : A. Zásady a význam komunikace se zákazníkem 1. Formy komunikace se zákazníkem 2. Víra ve svůj úspěch - psychologie prodejce 3. Typologie prodejce B. První kontakt se zákazníkem 1. Vhodné formy prvního kontaktu 2. Písemný kontakt - akviziční nabídky 3. Telefonický kontakt 4. Osobní jednání (kancelář klienta, vaše kancelář, neutrální místo) C. Jednání se zákazníkem 1. Typologie klienta 2. Verbální komunikace - prezentace nabídky 3. Neverbální komunikace (řeč těla) 4. Jak na trému - antistresový program pro obchodníka Přínos kurzu : Jeho cílem je uvědomit s ...

Popis : Kurz je vhodný pro všechny, kteří mají zájem uspět ve svém osobním i profesionálním životě. Dělejte nové věci, abyste získali nové zkušenosti. Jenom tehdy poroste Vaše osobnost . A. Osobnost Kdo jsem a co umím? Moje typologie B. Stanovení cílů a překážky Čeho chcete dosáhnout? Stanovení cílů - SMART Víra v úspěch Role překážek - jak na problémy? Metoda Kaizen C. Pozitivní myšlení a vizualizace Zásady pozitivního myšlení Vnitřní řeč - samomluva D. Kreativita Odstraňování bariér myšlení Mapa mysli Přínosy pro účastníky kurzu : Uvědomit si, co chceme a kam směřujeme. Zamyslet se nad svými dovednostmi a schopnostmi. Budování sebedůvěry a víry ve vlastní úspěch. ...